This course helps students to dive in the Innovation Management theory and discuss around practical case studies in order to be able to incorporate in their professional activities some of the concepts and principles of the Innovation Management. Having Blue Ocean as one kind to approach innovation, they will focus on the following questions and topics: what innovation is and why does it matter, the different types of innovation and the concept of disruptive innovation, the process of managing innovation, the importance of an adequate leadership and organization of innovation, the sources of innovation and the need for a strategy to shape search for opportunities, the concept of innovative business models and their role for value creation, the internal and external dynamics of collaborative innovation.
By the end of this module, students will: